At first I couldn’t figure it out. My maths might be a tad rusty, but something just didn’t seem to add up.

1: In September, Fernando Cabrera, President of ASHOTEL, warned that British holiday firms might not send their clients to Puerto de la Cruz unless drastic measures were taken to transform the town.

The warning completely ignored the fact that improvements had already taken place and seemed to be likely to cause Puerto more harm than good. It was another political nail in the coffin of Puerto’s mayor and her party.

2: In October a motion of censure was called in Puerto and Lola Padrón was deposed to be replaced by Marcos Brito of the Coalición Canaria party who, despite never having been chosen by the people of Puerto, has managed to be mayor 4 times (one previous time was another motion of censure – seems to be a neat trick of his).

This turn of events, taking into account ASHOTEL’s warning, seemed incredible. Critics of Marcos Brito say that he and his supporters are anti-women and anti-gay and represent a step backwards. They have in the past accused Lola of trying to turn Puerto de la Cruz into Playa de las Américas – so that should give you an idea about their attitude towards tourism.

In essence a party which was clearly trying to move Puerto forward was replaced by a party which locally still subscribes to the sort of politics associated with Franco. Not exactly a progressive development.

To me it made ASHOTEL appear at the very least politically naive. It seemed as though they were putting the boot into Puerto at the worst possible time and, by making a statement which may have helped finish off the party who were trying to drag the town into the 21st century, at complete odds with their assertations that Puerto needed to modernise.

But the light has just been turned on and… drum roll please… here comes the good news.

3: Today, the Tenerife Government announced that 31.5 million euros is going to be invested in a package to improve Puerto de la Cruz over the next few years. The package includes renovation of some hotels.

Money is also going to be invested in Puerto’s neighbouring municipalities of Los Realejos and La Orotova. The President of the Cabildo, Ricardo Melchior (Coalición Canaria party) shared the good news with the three mayors, Isaac Valencia (Coalición Canaria party) of La Orotava, Oswaldo Amaro (Coalición Canaria party) of Los Realejos and dear little Marcos Brito (Coalición Canaria party) of Puerto de la Cruz.

Well, look at that… they’re all from the same political party. That must be nice for them.

And what a fortunate turn of events for Marcos Brito who might just be seen as the man who has rejuvenated Puerto’s fortunes.  If the announcement had been made just over two weeks ago he wouldn’t have been in power and the news may just have saved Lola Padrón and her party.

Wasn’t it serious bad luck for her that all the above events took place in the order they did?

As they say, the first rule of comedy is… timing.

  1. Pamela says:

    Gosh, now isn’t that a near miraculous coincidence that they’re all like related? (And I’ll bet the contracts for the improvement works actually are awarded to family members.) Something so transparent should be impossible to get away with really, but this is Tenerife, init?

    Of course, the difference is that there, *everybody* knows this is the system – and there’s a certain amount of security and comfort in knowing how it works (or how to work it) – whilst in the UK (for instance) it’s always been pretended that corruption does not exist and only the select few know how it really works.

    One wonders where the greatest measure of naïveté is to be found.

    • dragojac says:

      Good point. But at least over there, when they’re caught out they usually resign, here, as you know, they shrug their shoulders and adopt an expression which says: “And your point is…”!

      I’m seriously considering putting up Che Guevara posters and singing Bob Dylan songs. Viva la revolucion!

  2. […] de la Cruz mayor, Marcos Brito, has begun his fourth term in office. Just been reading this Good News for Puerto de la Cruz ? And What Timing? Living beneath the volcano __________________ To view links or images in signatures your post count must be 10 or […]

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