Apart from the stunning vistas, one of the first things that caught my eye in the Atlas Mountains in Morocco was that even in remote Berber villages, where access was by dirt track only and houses were mostly made from mud and dirt, ramshackle signs on the sides of buildings advertised their owners’ websites.
I’d already noticed that riads in Marrakech had particularly good websites compared to Tenerife where websites can still be conspicuous by their absence. But in remote villages the contrast was all the more noticeable.
It was a surprise to find that a poor and relatively underdeveloped country seemed more advanced in IT terms than its more affluent off-shore European neighbour.
I mentioned this to a guide at one point. His answer was simple, yet possibly glaringly obvious, and revealed what spoke volumes about the differences between Tenerife and Morocco in relation to attitudes regarding using the internet as a promotional tool.
“We have had to work hard for our tourists.”